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E-Commerce · Modest Fashion · Brand Storytelling

AYANA by Yana Samsudin

An e-commerce website project for AYANA by Yana Samsudin — creating a refined digital storefront for a celebrity-founded modest fashion label, with product discovery, brand storytelling, and checkout flow in mind.

Client
AYANA by Yana Samsudin
Industry
Modest Fashion · E-Commerce
Scope
E-Commerce Website · Brand Direction · Product UX · Checkout Flow
Project Type
Fashion & Online Retail
Services
Website Design Brand Communication
Brand
Celebrity-Founded
Modest
Fashion Label
Online
Storefront
Full
E-Commerce Flow
The Founder

A fashion brand shaped by a familiar Malaysian creative voice

AYANA by Yana Samsudin was created as a modest fashion label with a warm, accessible, and feminine identity. The website needed to translate that brand direction into a clear online shopping experience.

Yana Samsudin is a Malaysian actress, director, and creative entrepreneur. The focus was to present the founder story, product range, visual identity, and e-commerce journey in a way that felt polished, personal, and easy for customers to navigate.

AYANA launched with a clear creative identity. The tagline: Unveils Your Beauty.

Actress Director Creative Entrepreneur Founder, AYANA
AYANA by Yana Samsudin — About page
Yana Samsudin
Actress · Director · Founder, AYANA
The Platform

A refined e-commerce experience for modest fashion

From homepage impression to product browsing and checkout, the website was structured to present AYANA's collections clearly and make the shopping journey easier to follow.

AYANA homepage
AYANA store
AYANA cart
AYANA checkout
Scope of Work

What we delivered

A complete e-commerce foundation designed around brand presentation, product discovery, customer confidence, and checkout usability.

01
Brand Direction
Translated AYANA's modest fashion identity into a refined visual and communication direction for the website.
02
E-Commerce Website
Designed and built an online storefront covering homepage, collection browsing, product pages, cart, and checkout.
03
Payment Gateway Integration
Supported secure checkout flow through local payment options, clear payment steps, and customer confirmation touchpoints.
04
Product UX & Content Structure
Structured product browsing, collection organisation, product details, and content flow to make shopping easier.
05
Mobile-Responsive Design
Created a responsive shopping experience across desktop, tablet, and mobile screens.
06
Brand Storytelling
Developed the brand and founder story content to help customers understand the personality behind AYANA.
Checkout Experience

A clearer checkout experience for Malaysian shoppers

For an online fashion brand, checkout confidence matters. The payment section was designed to feel clear, practical, and reassuring, with visible payment steps and confirmation flow.

Local payment options were included to make purchasing more familiar for Malaysian shoppers — keeping the checkout experience straightforward from cart to confirmation.

AYANA payment gateway
The Brief

A brand story built around modest style and accessibility.

AYANA's digital presence needed to feel premium, but still approachable. The website combined clean editorial layout, product-focused content, and warm brand storytelling to support the modest fashion audience.

The goal was to make the brand feel polished without losing its personal, community-driven character.

Simple, modern, modest, and practical — the website direction was built to reflect a fashion label that felt elegant but accessible.

"Simple yet stylish, modern yet modest and practical — AYANA was designed to be the shawl you wear most and hold onto day and night."

AYANA Brand Manifesto
Product Range
Premium Shawls Hijab Collections Limited Editions Exclusive Prints Imported Fabrics
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